RIVS

Digital Marketing Associate

Company Description

RIVS is a SaaS company based in Chicago that provides online interviewing software designed to reduce the amount of time, energy, and costs required to hire job candidates. Our SaaS platform and team has earned honors and recognition from The American Business Awards and allowed us to land several marquee clients including Porter Airlines, DirecTV, Sprint, and more.

Job Details

· Write marketing and sales support content including, but not limited to case studies, articles, whitepapers, slide shares, scripts, etc.

· Utilize Pardot as the primary tool for developing and distributing content, as well as email marketing and lead management

· Develop and execute integrated marketing programs.

· Perform lead generation across multiple channels.

· Manage day-to-day social outreach plan across multiple channels.

· Provide insight to sales team through information gained from market, customer, and competitive research.

· Support sales team through development of compelling and on brand tools to help foster lead nurturing.

· Attend trade shows.

· Create advertisements, webcasts, websites, and direct mail.

· Identify media outlets for press releases and promotions.

· Enforce brand marketing guidelines in trademarks, logos, and publications.

· Operate within a defined budget.

· Measure success of various marketing campaigns.

· Develop accountability structure for stakeholders.

· Develop and execute brand management plans.

· Leverage customer insight data to refine brand management.

· Identify brand-building areas.

· Ensure brand communication for areas of responsibility are consistent with the company and brand positioning.

· Develop and implement media planning, buying, and innovation strategies.

· Provide design and direction for collateral, web, product packaging, and other visual communications media for the company.

· Help promote uniformity and consistency of brand.

  • December 12, 2018
  • 4-5-0

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