Commonwealth of Kentucky

Executive Director, Office of Marketing & Public Affairs (Cabinet for Economic Development)

Company Description

Thank you for your interest in non-merit (governor appointed) career opportunities with the Commonwealth of Kentucky, the state's largest employer. As the primary state agency encouraging job creation, retention and business investment in Kentucky, the Cabinet for Economic Development works to attract new industries and assists existing companies to grow and expand. The Cabinet also provides support and resources for entrepreneurs, startups and small business owners. As well, it helps prepare communities for economic development opportunities.

Job Details

The Kentucky Cabinet for Economic Development is seeking a dynamic and high-energy senior executive to join our team as an Executive Director to lead its Office of Marketing and Public Affairs. This position is a member of our executive team reporting to the Cabinet Secretary and is responsible for leading an award-winning graphics and public relations team and supporting business development for Kentucky through marketing and communications activities.

Responsibilities include:
  • Organize and oversee advertising/communication campaigns, exhibitions and promotional events
  • Conduct market research and analysis to evaluate trends, brand awareness and competition ventures
  • Lead, train and motivate a highly-skilled, professional communications staff working on media inquiries/responses, news releases, social media posts, magazine articles, brochure copy, annual reports, leadership briefings (economic development events/meetings), etc.
  • Lead, train and motivate a highly-skilled, professional staff of graphic designers preparing all of the cabinet’s graphic needs and creative work, including but not limited to social media posts, website design/code, presentations/PowerPoints, brochure/magazine design, personalized marketing materials for prospects, etc.
  • Oversee the management and maintenance of half-dozen websites
  • Collaborate with Governor’s Office staff on initiatives involving economic development
  • Manage relationships with external stakeholders such as any outside marketing agencies and media vendors
  • Organize monthly webinars conducted by the Cabinet Secretary informing economic development representatives across Kentucky about various Cabinet initiatives
  • Identify, gather and analyze market indicators to measure and monitor economic development activities
  • Work closely with other Cabinets/Agencies and economic development organizations to support the Cabinet’s goals
Experience preferences, minimum requirements:
  • 7+ years of proven experience as a marketing executive, communications executive or similar role
  • Good understanding of market research techniques, data analysis and statistic methods
  • Thorough knowledge of marketing best practices
  • Familiarity with social media and web analytics
  • Excellent communication (written and verbal) and people skills
  • Strong organizational and time-management abilities
  • Proven record of accomplishment in senior level supervisory and leadership roles
Education preferences, minimum requirements:
  • Bachelor degree, preferably in business, economics, marketing, communications or a related field
Salary (approximate, depending on experience): $80K - $100K
Work Schedule: Full Time (Mon - Fri; 37.5 hrs/wk)
Location: Frankfort, KY
 
Must be willing to travel and work after normal business hours.
 
*Upon appointment, employees in this class may be required to maintain a valid driver’s license and required to drive a licensed vehicle. This status may be necessary for the length of time in this class. If this is necessary, it will be listed in the specific position description for that position. Applicants and employees in this job title may be required to submit a drug screening test and background check. Applicants and employees in positions which perform job duties that may require contact with offenders in the custody or supervision of the Department of Corrections or with youth in the care, custody, or supervision of the Department of Juvenile Justice must meet qualifications pursuant to the federal Prison Rape Elimination Act, 28 C.F.R.115.17 and 115.317.
 
The Commonwealth of Kentucky does not discriminate on the basis of race, color, religion, national origin, sex, age, disability, sexual orientation, gender identity, genetic information or veteran status. Reasonable accommodations are provided upon request. NM.vacancy@ky.gov

  • December 11, 2019
  • 31-92-20

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We are sorry, but this opportunity is no longer available.
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